Free Elegance considers in its most important projects the education of the consumers related to the risk of wearing cotton clothes that are not organically grown and the high amount of health dangers we are exposed to by the penetration of these chemicals present in the cotton into our body by the touch of cotton garments.
One of our major and foremost targets this year is to procure Organic Cotton yarn and process it into fabric. The focus this year is on identifying and set ting up supply of organic cotton yarn.
This is of extreme importance because Free Elegance identifies its major product Certified Organic Cotton Hand Woven Fabrics dyed with certified vegetable dyes.
Free Elegance plans to reach to Certified Organic yarn manufacturers and procure from them the various counts of yarn required to weave handloom fabrics that are both comfortable to wear and very friendly to the body.
Cotton
One of the most popular natural fibers is cotton. Many to be environmentally benign view this. Cotton features strongly in the proliferation of articles since the late '80s supporting claims that "natural is best”. Yet, few people know cotton is, on certain criteria, actually the most polluting product. It is estimated that every year in the 3rd World, of the 300 million kg of pesticides used, half is used on cotton.
Unlike conventional cotton which is one of the most heavily sprayed industry in the world, organic fibers (such as organic cotton) are not sprayed with harmful pesticides, fungicides, herbicides and chemical fertilizers, which in turn helps save our water, air and environment as a whole. Organic methods of agriculture are inherently better for our bodies, our homes, our planet and for future generations
The Organic Revolution shuns the usage of any chemical usage to protect the crop but introduces the more natural and eco friendly means of protection of our crops.

Presently, there are areas in India and the world where the transformation has already begun and various crops are being grown organically. As this is the beginning of a revolution, it will take time till all farmers and the end users join hands and make this world a better and healthy place.